Sarawak Fruit Enterprise
Social Media, Tiktok E-commerce
Malaysia
2025
SFE is a local brand based in Sibu Sarawak that sells fuirt products such as dabai sarawak, keropok durian and other forms of dried fruit products.
Summary
The project focuses on elevating SFE's brand presence on tiktok to sell their dried fruit products via tiktok shop. Using an affiliate marketing strategy to push the products to unlimited visibility via AI video content creation and face videos that promotes the products continuosly with zero ads spend.
Challenge
SFE initially does not have a strong social media presence that communicates well to the potential buyers on the value proposition, and thorough messaging that sells an idea to specific demographies.
Solutions
1. Created more than 100 tiktok affiliate accounts
2. Created one main tiktok account to be the main distributor of the yellow bags.
