Free SEO Strategy Course for Beginners Presented by Blackstone Consultancy 

Overview 

This course is designed for business owners, digital marketers, and freelancers who want to learn how to plan and execute a practical SEO strategy using powerful tools like Ahrefs. Whether you're building SEO for your own business or managing SEO for clients, this course teaches you how to uncover opportunities, choose the right keywords, and build real brand presence in Google search results—without relying on guesswork. 

What You’ll Learn 🧠 

Understanding Your Business First The course emphasizes that you know your business better than any consultant or agency. With that insight, you’ll learn how to use SEO tools effectively to find what your potential customers are already searching for. 

🔍 Competitor Research 

You'll be guided step-by-step on how to use Ahrefs' Site Explorer to analyze competitor websites in your niche. This includes identifying their traffic volume, keywords, backlinks, and areas of weakness you can capitalize on—especially if you’re in a niche like pet supplies, cleaning equipment, or local retail. 

📈 Keyword Strategy & Ranking Opportunities 

Learn how to: Find relevant, low-difficulty keywords. Identify branded vs. non-branded keyword opportunities. Use keyword intent (informational, commercial) to structure your content. Analyze which keywords are easier to rank for as a new website. 

🏗 Building Brand Anchors & Trust 

One of the most valuable lessons in this course is how branded searches and anchor text play a crucial role in SEO success. You’ll discover how to build a brand that search engines recognize and reward, and why having a real online presence matters. 

🔗 Introduction to Backlinks 

You'll get a visual breakdown of how backlinks function as trust signals in Google’s algorithm. The course explains why relevant backlinks from trustworthy sites can elevate your site’s ranking and how to start building them effectively in today’s SEO landscape. 

🧱 Structuring Your SEO Funnel 

The course concludes with a practical funnel structure: Find Your Main Keywords Assess Keyword Difficulty Plan Investment Based on Traffic Potential Grow Your Site Authority Over Time This approach ensures your SEO work leads to tangible business outcomes—more traffic, more trust, and more sales. 

Who This Course is For 

• Small business owners wanting to learn SEO without paying for local search engine optimization services 

• Freelancers managing client websites 

• Beginners interested in a no-fluff, practical approach to ranking on Google 

• Entrepreneurs exploring niche opportunities in local or underserved markets 

Format 

Video-based tutorial Real-world walkthrough using Ahrefs Guided strategy development tailored to your industry Includes visual SEO funnel and backlink trust diagram 

Instructor 

This course is led by Anony from Blackstone Consultancy, a digital strategist passionate about helping businesses use real data—not SEO myths—to grow sustainably online. 

Get Started Ready to learn how to build SEO from scratch and outrank your competitors? 

Watch Part 1 of the Free SEO Course now and start building your business’s search engine visibility today.