By Zanardy, Branding Consultant Starbucks didn’t “out-advertise” competitors; it out-designed the entire experience—from the product and pricing to the store ritual and community. Below I break down the architecture of Starbucks’ brand engine and give you a practical, copy-and-paste framework to build your own coffee growth playbook. 1) Be the Guide, Not the Hero Starbucks focuses relentlessly on how the customer feels —unrushed, recognized, and rewarded. That’s the real prod