Key takeaways:
Why Podcasting Works for Businesses in this generation?
Podcasting provides a unique platform for your clients to share their expertise, engage with their audience, and builds brand authority and we have been experimenting with our own podcast show as well.
In today’s world, attention spans are shorter than ever. Research shows that the average person’s attention span is now around 8 seconds—shorter than a goldfish’s!
I read an article about video attention span statistics. So far I have found that this tend to be true. This is the article. Also, check out more about podcasts on DesignRush.
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49% of marketers plan to add YouTube to their content strategy in the next year.
64% of consumers purchase after watching branded social videos.
87% of businesses use video as a marketing tool.
A video on a landing page can increase conversion rates by 80%.
75% of business executives watch work-related videos at least weekly.
88% of video marketers are satisfied with the ROI of their video marketing efforts on social media.
How to start a podcast with no audience?
I would like to share a secret. If you have your long form podcast, use capcut to cut it into 1 minute shorts, post it on youtube and let the organic growth propel.
Plus, I feel it is a good bang for your buck. Free views. No cost.
How to price Your Podcast Services and monetize it? How much can you make a month?
Generally, you can follow these few rules and you won't be going anywhere:
Basic Package: Audio-only podcasts, with no editing. Just pass it to client into the dropbox via email. Best way to introduce your service as an introduction.($200)
Mid-Tier Package: Includes video podcasting, audio editing, music integration, and basic promotion. ($300-400)
Premium Package: Full podcast production including full video on Youtube, Full Audio edit and post on Spotify, intro and outro graphics, Youtube shorts, and cross-channel integration on Facebook,Instagram, X, threads and linkedin ($500-800)
Monthly revenue: $5000
What software tools can you use for video edits?
Here in Blackstone, we only use 2 tools. Because we are efficient at delivering our services so that we can get return customers to use our podcast studio.
Canva: Intro and Outro graphics, Social media posts
Capcut: You can choose to pay for it, with the new added caption styles and AI voice edit to shorten your edit time.
What is the cheapest equipment needed for a podcast ?
1. Microphone
Samson Go Mic ($37.99 USD): This compact USB microphone is a great starting point for budget podcasting. It clips onto your laptop and is plug-and-play, making it easy to use without additional software. While it’s not as feature-rich as more expensive microphones, it offers decent sound quality for its price.
2. Headphones
Soundcore by Anker Life Q30 ($79.99 USD): These are affordable, noise-cancelling headphones. They provide good sound isolation, ensuring you can monitor your podcast audio accurately while keeping external noise out
3. Camera (if video podcasting)
Your Smartphone (Free): We recommend to have a DSLR instead because phones have a recording time limit which is very annoying for long form edits and stiching content.
4. Optional Accessories
Pop Filter ($10-15 USD): Adding a pop filter helps minimize plosive sounds (like heavy "P" and "B" sounds) and enhances the overall quality of your audio.
Microphone Stand ($20-30 USD): A simple stand or boom arm will position the mic properly and eliminate handling noise.
Total Cost: Around $150-200 USD
Where can you post your podcast for free?
Spotify for Podcasters (formerly Anchor)A popular free platform that allows you to record, edit, distribute, and monetize your podcast. It distributes your podcast to platforms like Spotify and Apple Podcasts.
Website: Spotify for Podcasters
YouTubeYou can post video podcasts or audio-only podcasts with a static image for free on YouTube, one of the largest platforms for content discovery.
Website: YouTube
Podbean (Free Tier)Podbean offers a free hosting option with 5 hours of storage and 100GB of monthly bandwidth, which is good for beginner podcasters.
Website: Podbean
Buzzsprout (Free Tier)Buzzsprout offers free podcast hosting for up to 2 hours of content per month, though episodes are deleted after 90 days on the free plan.
Website: Buzzsprout
AcastAcast provides a free hosting plan that includes basic analytics and distribution to all major podcast platforms.
Website: Acast
Spreaker (Free Plan)Spreaker’s free plan includes 5 hours of audio storage and access to basic analytics. It also allows you to monetize your podcast with ads.
Website: Spreaker
RedCircleA free podcast hosting platform with unlimited storage and bandwidth. RedCircle also offers monetization options like listener donations and cross-promotion features.
Website: RedCircle
PodomaticOffers 500MB of storage and 15GB of monthly bandwidth on the free plan, suitable for smaller podcasts.
Website: Podomatic
SoundCloud (Free Tier)While primarily a music platform, SoundCloud also allows podcast hosting with 3 hours of free content and basic analytics.
Website: SoundCloud
Audioboom (Free Tier)Audioboom offers free hosting for up to 5 episodes, after which paid plans are required. They also distribute to platforms like Apple Podcasts and Spotify.
Website: Audioboom
How to advertise and Market your podcast? Welcome to Repurposing Content
At Blackstone Consultancy, we turn every podcast episode into:
Short video clips for Instagram Reels and TikTok
Blog posts or transcripts for the client’s website
Social media quotes or teasers for LinkedIn, X (formerly Twitter), and Facebook
Full video podcasts for YouTube to reach a broader audience
By showing your clients how each episode can fuel their broader marketing efforts, you provide long-term value beyond the podcast itself.
About the author:
Anton Dandot is a dynamic entrepreneur and the founder of Blackstone Consultancy, a marketing agency based in Sarawak, Malaysia. With years of experience in digital marketing, Anton has successfully guided businesses to optimize their brand presence and engage their target audiences through innovative marketing strategies. Anton’s passion for digital media is reflected in his agency’s diverse services, which include SEO, social media management, and content creation. Always exploring new trends, he has recently embraced podcasting as a powerful tool for connecting with audiences and helping clients grow their brands through engaging audio content. Linkedin
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