IndyLove
Fashion E-Commerce
SEO
Brisbane, Australia
2023
Indylove is a womens fashion E-commerce developed in 2017.
Summary
Indylove is a womens fashion E-commerce developed in 2017. The owner engaged us on a marketing campaign to promote their products via google. For which, we proposed a SEO tactic to drive traffic and sales to thier website.
Challenge
Indylove has a very unique challenge because clothing brands has built a lot of their search traffic via social media instead of google.
Besides that, Fashion in Australia uses a lot of third party engagement from big retails like David Jones, Myers, and so on. Hence, to create a present E comm for Indylove presents a challenge in itself.
Solutions
To counteract the surrounding challenges, we devise a one time solution targeting current fashion events in Australia.
We wrote blogs on melbourne cup fashion, which focuses on current trends for fashion options of the yearly sought out event. This eventually becomes an ongoing tactic for the brand to remain competitive in the fashion space, but in a completely unique way.
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