Tuah Shisha
E Commerce
SEO
Melbourne, Australia
2024
Tuah Shisha is an E-Commerce platform that sells shisha products that ships to all over Australia and some international countries like the USA, UK and Hong Kong. Established since 2011.
Summary
The project focuses on very heavy SEO tactics and sales funnel to drive not just traffic, but an entirely new product in the market.
Challenge
Tobacco and other smoking products are prohibited for ads in any online platforms, regardless whether it is google, bing, facebook, instagram, tiktok and so on. Hence, the only way to make it to sell this niche product online is via ORGANIC SEO.
The website was designed by the owner himself with the help of other agencies in the past. However, the on-page optimization was all over the place, where there were duplicates, 404 pages, over used keywords and so on.
Solutions
First, we started with a site audit, to find the faulty mechanisms in the website, and executed an entire technical fix to the site's pages.
Second, we did a mass keyword research to the niche and the brand itself. Implemented a brand new strategy to each of the pages, define the pages in sections of informational, commercial and transactional intent for any users.
Finally, we build off page backlinks from related and high traffic third party sources and mentions to link it back to the website.
