Behind the Scenes: How We Do SEO at Blackstone Consultancy Instructor: 

Anton from Blackstone Consultancy 🎯 Module Summary In this transparent and insightful walkthrough, Anon shares how Blackstone Consultancy approaches SEO from both a strategic and technical standpoint. 

Aimed at both aspiring digital marketers and business owners, this session unpacks the realities of SEO today, debunks shortcuts, and explains why foundational SEO—done right—is still the most reliable method to drive organic growth. 

🔍 What You’ll Learn

✅ What SEO Really Is (And Isn't) 

Anton starts with the basics of what SEO means today: it's no longer about quick hacks or blackhat tricks. Instead, ranking well on Google requires real businesses, authentic digital presence, structured service pages, social proof, and content that reflects human involvement—not just AI automation. 

📉 The Evolution of SEO: 

From Blackhat to Brand Trust Learn how SEO has shifted from manipulation tactics (like private blog networks and keyword stuffing) to favoring legitimate brands with verifiable business profiles. Google’s algorithms now reward those who demonstrate trust signals like real social media profiles, registered business info, and branded search volume. 

🧰 The Tools We Use: Ahrefs & Search Console 

Discover the key SEO tools used by Blackstone: Ahrefs: For keyword research, rank tracking, backlink profiles, and competitive analysis. Google Search Console: For performance trends, indexing status, and page-level metrics. Anon explains why Ahrefs is the only major paid tool they rely on and why it’s worth the RM2000/month investment if used effectively.

 📈 How We Strategize SEO for Clients 

See a behind-the-scenes case study of a client in the laundry services niche. Anon walks through: How keywords like “curtain cleaning” are identified. Why context matters (e.g., placing keywords in service pages instead of homepage). How early SEO gains are tracked and refined over time—acknowledging that rankings take weeks or months, not days. 

⚠️ Why Google Updates Can Crush Your Site (And How to Avoid It) Explore how constant Google algorithm updates can devastate unprepared websites. Anon warns that: Sites relying only on Google for traffic are vulnerable. Updates favor businesses with real-world verification, not AI-generated content farms. Brands in restricted niches like shisha or tobacco must double down on long-term content strategy, since paid ads aren’t an option. 

💡 Key Takeaways SEO is not instant. 

It’s a long-term investment that requires patience, structure, and adaptability. Real brands win. Verifiable identities, human content, and social presence matter more than ever. Tools are your guide, not a crutch. Use platforms like Ahrefs to make data-driven decisions, not as magic solutions. Every niche is unique. Tailor your SEO strategy depending on your business category, competition level, and target market. 

🔧 Bonus: The SEO Funnel 

Anton Mentions Keyword Discovery Difficulty & Competition Assessment Content Planning & Site Structure Execution with Ongoing Monitoring Adjustment Based on Results & Google Updates 

🎥 Next Steps Subscribe to our channel for deeper dives into each area mentioned above—from backlinks to algorithm-proofing your brand. Upcoming videos will cover backlink filtering, advanced Ahrefs usage, and SEO structuring by niche. 

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