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Why Social Media Advertising ?
Social media now dominates ad budget
Follow your consumers where they already spend time rather than forcing attention elsewhere.
Influencers accelerate purchase intent
Partner content humanises ads and shortens the path to checkout.
Video ads rule the feed
Short-form video earns the highest ROI and stops scrolls better than static images.
AI beats manual bidding
Algorithmic optimisation predicts when ads will convert and reallocates budget in real time.
Why Choose us ?
At Blackstone Consultancy, we redefine social media marketing by combining industry expertise with cutting-edge AI technology. Our AI-powered solutions provide actionable insights, personalized content, and dynamic engagement strategies that help your brand stand out and connect authentically with your audience.
🔍 1. Identify Your Target Audience with Precision
The foundation of any marketing campaign—especially on social media—is knowing exactly who you're speaking to. Go beyond generic demographics and develop detailed buyer personas that include:
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Age, gender, income level, job roles
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Interests, hobbies, lifestyle preferences
-
Challenges, goals, and purchasing triggers
-
Influencers or public figures they trust
📱 2. Choose the Right Social Media Platforms
Not every platform fits every business. Your ideal channels should reflect where your target audience spends time—and how they consume marketing content.
Examples:
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Instagram & TikTok: Best for visual storytelling, younger consumers, and influencer-driven campaigns
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Facebook: Strong for community groups, paid ads, and family-based audience segments
-
LinkedIn: Ideal for B2B brands, thought leadership, and professional services
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X (formerly Twitter): Great for trending conversations, tech, and news-driven engagement
🎨 3. Create Engaging, Value-Driven Content
Your content is the heartbeat of your strategy. Aim to mix formats and keep it audience-focused—solve problems, inspire action, and humanize your brand.
Content ideas:
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Behind-the-scenes videos and team intros
-
User-generated content or influencer shoutouts
-
Short-form video tutorials or product demos
-
Carousel posts with quick tips or stats
-
Live Q&As or AMAs to boost engagement
What is Our Strategy ?
📆 4. Establish a Consistent Posting Schedule
Success on social isn’t just about what you post—it’s when and how often you post. Developing a reliable content calendar ensures you stay top-of-mind without spamming your audience.
Tips for consistency:
-
Use scheduling tools (e.g., Buffer, Later, Meta Business Suite)
-
Align content with events, launches, or seasonal trends
-
A/B test different post times to find your optimal engagement window
📊5. Track, Measure & Optimise Your Performance
No strategy is complete without analytics. Tracking the right KPIs allows your marketing team to make informed decisions based on real consumer behavior—not guesses.
Key Metrics to Monitor:
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Engagement Rate (likes, comments, shares)
-
Reach & Impressions
-
Click-Through Rate (CTR)
-
Conversion Rate & Cost Per Acquisition (CPA)
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Return on Ad Spend (ROAS)
Use tools like:
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Meta Ads Manager
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TikTok Analytics
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Google Analytics (GA4)
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Sprout Social or Hootsuite
6. Advertising Strategies That Convert for Brands
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Full-Funnel Framework – separate prospecting, consideration and conversion campaigns to match real-world decision stages.
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Creative Lab – motion graphics, UGC-style videos and carousel ads refreshed every 14 days to prevent fatigue.
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Precision Audience Mapping – look-alike and interest clusters built from first-party data plus AI intent signals.
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Event-Level Tracking – GA4, server-side tagging and offline conversion imports guarantee accurate ROAS.
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Weekly Optimisation Sprints – bid adjustments, headline tests and creative swaps based on consumer engagement trends.
What's Our Process ?
Social platforms aren’t just for awareness—they run the entire customer journey. With 5.4 billion media agencies worldwide, the average person consults six social networks before buying. That means your ads must educate, entertain and convert within a single swipe.
Benefits of Paid Social Media Marketing for Modern Brands
Paid Social media isn’t just a communication tool—it’s a performance marketing powerhouse that enables brands to connect with today’s digital-first consumers. Whether you're a small startup or an enterprise-level business, here's how most social media agenceis use social media advertising can transform your growth trajectory:
🔹 1. Amplified Brand Awareness
By tapping into platforms like Facebook, Instagram, TikTok, LinkedIn, and X, you position your brand where your audience already spends time. From organic reach to viral ads, social media provides the visibility that traditional advertising often lacks. The best social media agencies will use the right content marketing and ad strategy, even a single campaign can generate thousands of impressions and shares—creating buzz that drives recognition.
📊 Stat: 77% of consumers say they’re more likely to buy from a brand they follow on SM.
🔹 2. Enhanced Customer Engagement
Modern media agencies is a two-way conversation. Through direct messages, story polls, comments, and interactive posts, paid social media enables real-time interactions between your brand and its community. This boosts trust and positions your business as accessible and responsive—key drivers of consumer loyalty.
✨ Pro Tip: Brands that actively engage on social channels see up to 20% higher customer retention.
🔹 3. Cost-Effective and Scalable
Compared to TV, print, or billboard advertising, digital marketing offers unmatched cost efficiency. You control your spend, test different creatives, and scale campaigns based on performance data—not guesswork. From as low as RM20/day, brands can run A/B tested ads that deliver measurable ROI.
🧠 Whether you're boosting a post or launching a full-funnel strategy, social platforms adapt to your budget and scale with your growth.
🔹 4. Hyper-Targeted Advertising
Want to reach vegan food lovers aged 18–24 in Kuala Lumpur who follow health influencers? Done. The best paid Social media advertising platforms offer highly granular targeting—by demographics, interests, behaviors, device usage, purchase activity, and even life events.
This ensures your budget goes toward consumers who are most likely to convert, improving cost-per-click and reducing waste.
🎯 Most platforms offer lookalike and retargeting audiences to maximise campaign efficiency.
🔹 5. Actionable Insights & Real-Time Analytics
Every click, share, and conversion is trackable. Platforms like Meta Ads Manager and TikTok Business Center provide dashboards showing ad performance, audience engagement, and buying behaviors. These insights help brands understand what works, adapt fast, and continuously improve.
Better yet, when you work with Blackstone, you’ll get access to a custom reporting dashboard that simplifies performance tracking—so you always know your ROI.
📈 Brands that use analytics see a 15% improvement in marketing campaign effectiveness.
🔹 6. Influencer Integration for Trust-Based Conversions
Influencer partnerships with various media agencies are no longer optional—they’re essential for trust-based selling. Integrating influencers into your paid social media ads creates content that feels authentic and resonates more with niche audiences. Blackstone’s Creator Desk helps you identify the right voices to amplify your message, then boosts their reach with the best paid campaigns.
🤝 84% of marketers say influencer-generated content outperforms branded content on engagement.
Influencer storytelling turns brand claims into peer recommendations. Campaigns that collaborate with credible creators earn USD 5.78 for every dollar spent—and 60 % of marketers increased their influencer budgets in 2024.Digital Marketing Institute Our in-house Creator Desk sources authentic voices that align with your niche, then blends their content into paid placements for maximum reach.
Developing a SMM Strategy That Actually Converts
A well-planned SMM strategy is more than just posting pretty visuals—it’s a roadmap for how your brand will influence, engage, and convert your ideal consumers through digital media. Whether you’re building from scratch or fine-tuning an existing approach, here’s a comprehensive guide to crafting a strategy that delivers measurable ROI:
🔍 1. Identify Your Target Audience with Precision
The foundation of any marketing campaign—especially on SM—is knowing exactly who you're speaking to. Go beyond generic demographics and develop detailed buyer personas that include:
Age, gender, income level, job roles
Interests, hobbies, lifestyle preferences
Challenges, goals, and purchasing triggers
Influencers or public figures they trust
🧠 Pro Tip: Use platform analytics, customer feedback, and surveys to build these profiles. Tools like Meta Insights and Google Analytics 4 can show actual audience behavior.
📱 2. Choose the Right SM Platforms
Not every platform fits every business. Your ideal channels should reflect where your target audience spends time—and how they consume marketing content.
Examples:
Instagram & TikTok: Best for visual storytelling, younger consumers, and influencer-driven campaigns
Facebook: Strong for community groups, paid ads, and family-based audience segments
LinkedIn: Ideal for B2B brands, thought leadership, and professional services
X (formerly Twitter): Great for trending conversations, tech, and news-driven engagement
🎯 It’s better to dominate on 2–3 platforms than be mediocre on 5.
🎨 3. Create Engaging, Value-Driven Content
Your content is the heartbeat of your strategy. The Top Social Media agencies will aim to mix formats and keep it audience-focused—solve problems, inspire action, and humanize your brand.
Content ideas:
Behind-the-scenes videos and team intros
User-generated content or influencer shoutouts
Short-form video tutorials or product demos
Carousel posts with quick tips or stats
Live Q&As or AMAs to boost engagement
✨ The best-performing SM campaigns feel personal, timely, and interactive.
📆 4. Establish a Consistent Posting Schedule
Success on social isn’t just about what you post—it’s when and how often you post. Developing a reliable content calendar ensures you stay top-of-mind without spamming your audience.
Tips for consistency:
Use scheduling tools (e.g., Buffer, Later, Meta Business Suite)
Align content with events, launches, or seasonal trends
A/B test different post times to find your optimal engagement window
⏰ Most audiences are active during weekday evenings or lunchtime—though this varies by platform and industry.
📊 5. Track, Measure & Optimise Your Performance
No strategy is complete without analytics. Tracking the right KPIs allows your marketing team to make informed decisions based on real consumer behavior—not guesses.
Key Metrics to Monitor:
Engagement Rate (likes, comments, shares)
Reach & Impressions
Click-Through Rate (CTR)
Conversion Rate & Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Use tools like:
Meta Ads Manager
TikTok Analytics
Google Analytics (GA4)
Sprout Social or Hootsuite
🧪 Use insights to test new content formats, refine ad targeting, and allocate budget more efficiently.
Advertising Strategies That Convert for Brands
Full-Funnel Framework – separate prospecting, consideration and conversion campaigns to match real-world decision stages.
Creative Lab – motion graphics, UGC-style videos and carousel ads refreshed every 14 days to prevent fatigue.
Precision Audience Mapping – look-alike and interest clusters built from first-party data plus AI intent signals.
Event-Level Tracking – GA4, server-side tagging and offline conversion imports guarantee accurate ROAS.
Weekly Optimisation Sprints – bid adjustments, headline tests and creative swaps based on consumer engagement trends.
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Platform Strategy & Campaign Build (Facebook, Instagram, TikTok, LinkedIn, X)
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Ad Creative Production (static, Stories, Reels, short-form video)
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Influencer Collaboration Management
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Conversion Tracking & Compliance Setup
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Real-Time Performance Dashboard (spend, CPL, ROAS, revenue)
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Dedicated Account Strategist (no silos, just one expert who speaks revenue)
(Need organic reach too? Explore our AI-powered SM marketing services for always-on community growth.)
Proof That Social Ads Drive Revenue
Beauty D2C Case Study
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ROAS: 5.7× in 90 days
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Cost-Per-Acquisition: -38 % after creative rotation
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Incremental Revenue: +RM 430k
Packages
PlanMonthly Management FeeAd Spend RangeBest For
Starter SprintRM 6,000≤ RM 10kEarly-stage brands testing paid social
Growth EngineRM 12,000≤ RM 50kScaling e-commerce stores needing multi-platform reach
Enterprise ScaleCustomUnlimitedMulti-market advertisers demanding advanced segmentation & in-house training
(All plans include creative, tracking, testing and reporting.)
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Case Studies
3k+ Daily Traffic using strategic SEO for a Tobacco Brand
With strict advertising restrictions around “tobacco,” “cigarettes,” and shisha, organic seo is the only way to make it in Google. So, we Deployed entity-based SEO and Google Search Console metrics to surface low-visibility, high-intent queries Used AI agents to co-write expert-vetted, experience-rich landing pages that passed medical/legal compliance while signalling E-E-A-T to search engine. Achieved page-one rankings for 23 formerly “banned” keywords and grew organic sessions 312 % in 9 months—without paid ads
RM 20/Day Facebook Ad for a Kuching Cleaning Service
Expensive shoots are so old. By creating a single 30-second commercial facebook ad campaign (20-minute shoot, 10-minute edit), crazy things start happening Budget: RM 20 per day for 14 days Outcome: 60 WhatsApp enquiries → 41 confirmed jobs (RM 5 300 revenue) ROAS: 18×, thanks to precise geo-targeting, instant-reply CTAs, and testimonial overlays
On Page SEO, Zero Backlinks, for a Women’s Fashion Niche Site
Using Chatgpt 3.5, we rolled ONE article within less than 10 minutes. Without any backlinks. Just pure intelligent seo. The results are astonishing! Organic traffic: +122% (200+ traffic from ONE BLOG). 148 keywords in the top-10—despite zero backlinks. +58% increase in affiliate click-through rate, growing revenue by 63 %.
RM20/day FB Ads using AI content for a CCTV company
Using Midjourney + o3 OpenAI reasoning model to create compelling storytelling copies that creates urgency, solves pain points in the home security niche. 10+ messenger conversations (within 3 days). Brand aesthetic for the company, Brand guide and ssm strategy. This include Organic Posting, Content Creation and chat automations to be synchronized as one system.
Social media advertising refers to paid placements on platforms like Facebook, Instagram, TikTok, LinkedIn, and X. As a top paid social agency, we use these ads to target specific consumers based on demographics, interests, behaviors, and online activity. Unlike organic posts, which rely on unpaid reach, social advertising ensures your brand content appears in front of the right audience at the right time.
At Blackstone, we integrate both organic and paid social media strategies to help brands scale reach, engagement, and conversions.
The right platform depends on your marketing goals and your target audience. For example:
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A Top paid social agency would use Facebook & Instagram are ideal for lifestyle products, ecommerce, and wide demographic coverage.
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TikTok excels in high-engagement short-form video targeting Gen Z and Millennials.
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LinkedIn is best for B2B brands, thought leadership, and professional service offerings.
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X (Twitter) is useful for tech, news, and real-time brand positioning.
We help determine which channels are most effective for your business based on industry benchmarks and consumer behavior data.
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Using each platform’s advanced targeting tools, we build highly segmented audience profiles based on age, interests, purchasing behavior, location, and even device usage. We also utilize lookalike audiences, remarketing strategies, and AI-powered tools to target consumers most likely to convert.
Our data-driven approach ensures your advertising budget goes toward reaching high-intent prospects.Influencer marketing allows brands to build trust by leveraging the authenticity and reach of online creators. As a top paid social agency, we help you partner with vetted influencers and content creators relevant to your niche. Then, we take that influencer content and amplify it through paid social media ads to ensure it reaches a broader and more targeted audience.
This hybrid approach of influencer-driven advertising can boost engagement, click-through rates, and brand credibility.While every platform has its unique formats, we’ve seen high performance across:
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Short-form videos (Reels, TikToks, Stories)
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Carousel ads for product showcases
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Motion graphics that highlight offers and USPs
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User-generated content (UGC) for authenticity
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Influencer clips repurposed for paid campaigns
Our in-house Creative Lab produces and tests all of the above to find what resonates best with your audience and aligns with your brand’s marketing strategy.
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A starting pay of RM 1.5k–RM 3k per month, depending on your goals, market size, and industry. This allows for proper A/B testing, creative variation, and statistically significant optimisation. Higher budgets allow for faster scaling and more aggressive retargeting.
We’ll guide you through spend allocation, scaling opportunities, and budgeting based on your brand’s lifecycle and sales funnel.Transparency is at the core of our service. We provide:
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Real-time dashboards showing key metrics like CPC, CTR, ROAS, and engagement
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Monthly strategic reviews with actionable insights
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Event tracking for conversions, purchases, and form submissions
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GA4 & Meta Pixel integrations for end-to-end tracking
This level of marketing analytics enables data-driven decisions, ongoing optimisation, and campaign scaling based on actual performance—not guesswork.
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As a top paid social agency, we recommend that you start seeing impressions and engagement within the first 24–72 hours after launching. For optimised ROI and validated conversions, we typically see meaningful results after two optimisation cycles (30–60 days).
Factors that affect timelines include ad spend, creative testing frequency, industry competitiveness, and existing brand awareness.Absolutely. As the best Paid Social Agency is a full-service digital marketing agency. We provide:
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Creative concepting and design (static, video, UGC)
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Copywriting aligned with consumer psychology and sales triggers
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Technical setup (pixels, server-side tagging, UTM parameters)
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Campaign build-out, targeting, and budgeting
Our approach ensures that your brand messaging is cohesive across creative, technical, and strategic layers.
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No. We operate on flexible, rolling 3-month agreements. This gives our clients time to see measurable progress while allowing room to pause or pivot.
We believe in results, not lock-ins—our client retention is built on performance, not pressure.