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Why Social Media Advertising ?
Social media now dominates ad budget
Follow your consumers where they already spend time rather than forcing attention elsewhere.
Influencers accelerate purchase intent
Partner content humanises ads and shortens the path to checkout.
Video ads rule the feed
Short-form video earns the highest ROI and stops scrolls better than static images.
Why Choose us ?
At Blackstone Consultancy, we redefine social media marketing by combining industry expertise with cutting-edge AI technology. Our AI-powered solutions provide actionable insights, personalized content, and dynamic engagement strategies that help your brand stand out and connect authentically with your audience.
🔍 1. Identify Your Target Audience with Precision
The foundation of any marketing campaign—especially on social media—is knowing exactly who you're speaking to. Go beyond generic demographics and develop detailed buyer personas that include:
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Age, gender, income level, job roles
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Interests, hobbies, lifestyle preferences
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Challenges, goals, and purchasing triggers
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Influencers or public figures they trust
📱 2. Choose the Right Social Media Platforms
Not every platform fits every business. Your ideal channels should reflect where your target audience spends time—and how they consume marketing content.
Examples:
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Instagram & TikTok: Best for visual storytelling, younger consumers, and influencer-driven campaigns
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Facebook: Strong for community groups, paid ads, and family-based audience segments
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LinkedIn: Ideal for B2B brands, thought leadership, and professional services
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X (formerly Twitter): Great for trending conversations, tech, and news-driven engagement
🎨 3. Create Engaging, Value-Driven Content
Your content is the heartbeat of your strategy. Aim to mix formats and keep it audience-focused—solve problems, inspire action, and humanize your brand.
Content ideas:
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Behind-the-scenes videos and team intros
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User-generated content or influencer shoutouts
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Short-form video tutorials or product demos
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Carousel posts with quick tips or stats
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Live Q&As or AMAs to boost engagement
What is Our Strategy ?
📆 4. Establish a Consistent Posting Schedule
Success on social isn’t just about what you post—it’s when and how often you post. Developing a reliable content calendar ensures you stay top-of-mind without spamming your audience.
Tips for consistency:
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Use scheduling tools (e.g., Buffer, Later, Meta Business Suite)
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Align content with events, launches, or seasonal trends
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A/B test different post times to find your optimal engagement window
📊5. Track, Measure & Optimise Your Performance
No strategy is complete without analytics. Tracking the right KPIs allows your marketing team to make informed decisions based on real consumer behavior—not guesses.
Key Metrics to Monitor:
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Engagement Rate (likes, comments, shares)
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Reach & Impressions
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Click-Through Rate (CTR)
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Conversion Rate & Cost Per Acquisition (CPA)
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Return on Ad Spend (ROAS)
Use tools like:
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Meta Ads Manager
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TikTok Analytics
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Google Analytics (GA4)
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Sprout Social or Hootsuite
6. Advertising Strategies That Convert for Brands
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Full-Funnel Framework – separate prospecting, consideration and conversion campaigns to match real-world decision stages.
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Creative Lab – motion graphics, UGC-style videos and carousel ads refreshed every 14 days to prevent fatigue.
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Precision Audience Mapping – look-alike and interest clusters built from first-party data plus AI intent signals.
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Event-Level Tracking – GA4, server-side tagging and offline conversion imports guarantee accurate ROAS.
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Weekly Optimisation Sprints – bid adjustments, headline tests and creative swaps based on consumer engagement trends.
Case Studies
3k+ Daily Traffic using strategic SEO for a Tobacco Brand
With strict advertising restrictions around “tobacco,” “cigarettes,” and shisha, organic seo is the only way to make it in Google. So, we Deployed entity-based SEO and Google Search Console metrics to surface low-visibility, high-intent queries Used AI agents to co-write expert-vetted, experience-rich landing pages that passed medical/legal compliance while signalling E-E-A-T to search engine. Achieved page-one rankings for 23 formerly “banned” keywords and grew organic sessions 312 % in 9 months—without paid ads
RM 20/Day Facebook Ad for a Kuching Cleaning Service
Expensive shoots are so old. By creating a single 30-second commercial facebook ad campaign (20-minute shoot, 10-minute edit), crazy things start happening Budget: RM 20 per day for 14 days Outcome: 60 WhatsApp enquiries → 41 confirmed jobs (RM 5 300 revenue) ROAS: 18×, thanks to precise geo-targeting, instant-reply CTAs, and testimonial overlays
On Page SEO, Zero Backlinks, for a Women’s Fashion Niche Site
Using Chatgpt 3.5, we rolled ONE article within less than 10 minutes. Without any backlinks. Just pure intelligent seo. The results are astonishing! Organic traffic: +122% (200+ traffic from ONE BLOG). 148 keywords in the top-10—despite zero backlinks. +58% increase in affiliate click-through rate, growing revenue by 63 %.
RM20/day FB Ads using AI content for a CCTV company
Using Midjourney + o3 OpenAI reasoning model to create compelling storytelling copies that creates urgency, solves pain points in the home security niche. 10+ messenger conversations (within 3 days). Brand aesthetic for the company, Brand guide and ssm strategy. This include Organic Posting, Content Creation and chat automations to be synchronized as one system.
Social media advertising, a key component of our comprehensive marketing services, encompasses paid placements on popular platforms such as Facebook, Instagram, TikTok, LinkedIn, and X. These targeted ads are strategically tailored to reach specific consumers based on demographics, interests, behaviors, and online activity. Unlike organic posts that rely solely on unpaid reach for visibility, social advertising guarantees that your brand content is prominently displayed in front of the right audience at the most opportune moment. At Blackstone Agency, we seamlessly blend both organic and paid marketing strategies to empower brands in expanding their reach across diverse audiences while driving engagement and maximizing conversions. Our team of experts leverages a combination of creative approaches and data-driven insights to deliver top-notch results for businesses looking to enhance their online presence through effective social media campaigns.
The right platform depends on your marketing goals and your target audience. For example:
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Facebook & Instagram are ideal for lifestyle products, ecommerce, and wide demographic coverage.
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TikTok excels in high-engagement short-form video targeting Gen Z and Millennials.
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LinkedIn is best for B2B brands, thought leadership, and professional service offerings.
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X (Twitter) is useful for tech, news, and real-time brand positioning.
We help determine which channels are most effective for your business based on industry benchmarks and consumer behavior data.
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Using each platform’s advanced targeting tools, we build highly segmented audience profiles based on age, interests, purchasing behavior, location, and even device usage. We also utilize lookalike audiences, remarketing strategies, and AI-powered tools to target consumers most likely to convert.
Our data-driven approach ensures your advertising budget goes toward reaching high-intent prospects.Influencer marketing is a powerful strategy that allows brands to establish trust and credibility by harnessing the authenticity and expansive reach of online creators. At Blackstone, our expert team assists you in collaborating with carefully selected influencers and content creators who align with your specific niche. We then take this influencer-generated content and enhance its impact through strategic paid social media advertising across various platforms, ensuring it reaches a wider and more targeted audience. This innovative blend of influencer-driven advertising can significantly elevate engagement levels, drive higher click-through rates, and bolster brand reputation.
While every platform has its unique formats, we’ve seen high performance across:
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Short-form videos (Reels, TikToks, Stories)
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Carousel ads for product showcases
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Motion graphics that highlight offers and USPs
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User-generated content (UGC) for authenticity
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Influencer clips repurposed for paid campaigns
Our in-house Creative Lab produces and tests all of the above to find what resonates best with your audience and aligns with your brand’s marketing strategy.
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An ideal starting point for your advertising budget is between RM 10,000–RM 15,000 per month. This range can vary depending on your specific goals, market size, and industry. Investing in this range allows for effective A/B testing, creative experimentation, and statistically significant optimization. If you have a higher budget at your disposal, it opens up opportunities for quicker scaling and more aggressive retargeting efforts. Our team will provide expert guidance on how to allocate your paid media spend effectively, identify potential areas for scaling up campaigns, and create a budget that aligns with the lifecycle of your brand and sales funnel. It's crucial to understand that proper allocation of funds is key to maximizing ROI and achieving successful outcomes in your advertising strategy. By working closely with our experienced team of experts who specialize in digital marketing strategies across various platforms such as Instagram and LinkedIn, we can help you reach the right audience through targeted ad campaigns. Our approach focuses on delivering results by optimizing performance data regularly and reporting back to you on the progress made towards meeting your business objectives. Whether you are looking to increase brand awareness or drive conversions online, our top-tier agency offers tailored solutions that cater specifically to businesses like yours. With a focus on organic growth through engaging content creation and strategic management of sponsored ads, we aim to help clients achieve their desired outcomes while increasing their overall market presence. Let us assist you in navigating the complex world of digital advertising by leveraging our expertise in crafting effective campaigns that resonate with audiences across various platforms. Together, we can work towards enhancing engagement levels among customers while driving success through increased conversion rates – all backed by data-driven insights that inform every decision we make along the way.We’ll guide you through spend allocation, scaling opportunities, and budgeting based on your brand’s lifecycle and sales funnel.
Transparency is at the core of our service. We provide:
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Real-time dashboards showing key metrics like CPC, CTR, ROAS, and engagement
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Monthly strategic reviews with actionable insights
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Event tracking for conversions, purchases, and form submissions
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GA4 & Meta Pixel integrations for end-to-end tracking
This level of marketing analytics enables data-driven decisions, ongoing optimisation, and campaign scaling based on actual performance—not guesswork.
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